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Tap Unlocking The Mobile Economy MIT Press

 
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MessagePosté le: Jeu 6 Juil - 15:24 (2017)    Sujet du message: Tap Unlocking The Mobile Economy MIT Press Répondre en citant


Tap: Unlocking the Mobile Economy (MIT Press)
by Anindya Ghose
rating: 5.0 (18 reviews)


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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.



Details:
rank: #73,488
price: $29.99
bound: 240 pages
publisher: The MIT Press (April 14, 2017)
lang: English
asin: B071CWDH8H
isbn:
weight:
filesize: 1645 KB




Tap: Unlocking the Mobile Economy (MIT Press) full ebook Tap: Unlocking the Mobile Economy (MIT Press) download torrent





. Tap - Unlocking the Mobile Economy with Dr. Anindya Ghose - Tuesday, May 23, 2017 at CKGSB New York Office, New York, NY. Find event and ticket information. .View and read Tap Unlocking The Mobile Economy Mit Press Book Download pdf ebook free online before you decide to download by clicking Read and Download button.The mobile economy, . Tap Into the Mobile Economy. . His new book, Tap: Unlocking the Mobile Economy (MIT Press, 2017), .Tap: Unlocking the Mobile Economy: Anindya Ghose: . Tap: Unlocking the Mobile Economy (MIT Press) and over one million other books are available for Amazon Kindle.Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the mor. Tap has 1 rating and 0 reviews. 07f867cfac


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